Blog

• 29 October 2026Google Ads gambling policy: certification and affiliate rulesHow Google Ads certification for gambling works, what operators and affiliate comparison sites must show, and country rules for Sweden, the UK and Canada.
• 26 October 2026UK gambling affiliate compliance: what operators must enforceWhat the UK Gambling Commission requires operators to enforce on affiliates: licence condition 1.1.2, self-exclusion, CAP Code and the 2026 bonus rules.
• 22 October 2026How casino comparison sites acquire players for operatorsHow casino comparison sites turn search intent into depositing players, what operators should expect from a listing, and how to judge a comparison partner.
• 19 October 2026iGaming SEO for operators: what you can rank for yourselfWhere an online casino or sportsbook can rank on its own domain, where affiliates win, and how operators should split SEO work between the two.
• 15 October 2026Casino player acquisition cost: how to calculate and compare itHow casino and sportsbook operators should calculate player acquisition cost across affiliates, paid media and SEO, and compare it against player value.
• 12 October 2026CPA vs revenue share vs hybrid deals in iGamingHow CPA, revenue share and hybrid affiliate deals work for casino and sportsbook operators, where each one puts the risk, and when to use which.
• 12 October 2026First-time depositors (FTDs): definitions and qualifying rulesWhat counts as an FTD in iGaming affiliate deals, how qualifying criteria for CPA should be set, and how to measure FTD quality after the first deposit.
• 12 October 2026How to choose an iGaming affiliate partner: a checklistA due diligence checklist for casino and sportsbook operators evaluating affiliate partners: traffic, compliance, tracking, contracts and reporting.
• 12 October 2026Negative carryover in iGaming affiliate deals, explainedWhat negative carryover means in casino and sportsbook revenue share deals, why it exists, how affiliates see it, and contract terms that work for both.
• 12 October 2026Sweden's gambling marketing rules for operators and affiliatesWhat the Swedish Gambling Act requires of casino marketing: moderation, age and support details, Spelpaus, the first-bonus rule and unlicensed promotion.